High Quality vs Low Quality Backlinks
We already read tons about low-quality backlinks and unnatural backlinks. What about the high-quality ones? These are those that get your site upper and upper within the SERPs, so let’s focus for a moment and see what’s so different between a high-quality link versus a traditional link.
From the purpose of jumping into a replacement business and landing on the primary page in program results, there’s an extended way.
The SEO land is filled with bad tips for getting backlinks from spammy websites and dealing with shady SEO consultant which will bring your site in no time on the primary page.
Which is essentially impossible to try to do in brief amount of time, if you would like to grow your backlinks profile naturally.
From a generic point of view the overall important characteristics of a top-quality link are:
Domain Authority
If an important domain has backlinks to your site, there’s a good chance that your website has something important to mention in your niche, similar to real life, if an important person mentions you, the impression of the listeners will be influenced by his high authority in the field.
That way your importance will grow and it can bring a rise in organic traffic, conversion rate.
Relevance
A relevant backlink is a link that is positioned on a site/page that talks about the same subject, or is in the same niche with your site. The relevance of a link may be given based on the content of the linking site or page and the contextual relevance of the words surrounding the link.
Uniqueness
A high-quality link has even more power, if it’s hard for your competitors to get a natural link from the same source. Links from relevant and authority sites that only talk about your website and not your competitors can be considered great link opportunities because they are unique to your site.
A quick example of such a link, would be conference sites that link to the companies and speakers that are participating at that conference.
Naturally, not all your competitors can be present at that conference so that is a great place to build some high quality and unique links to your site.
Traffic
If a link isn’t clicked, then the initial purpose of the link is voided. it’s important to have your link during a visible place on the positioning so that people click it and thus drive traffic to your site. for example, footer links can’t be considered important as they’re only seen by search engine crawlers and are rarely clicked by people.
A footer link on a popular domain such as Quora can have a major influence on your site and it can help you improve your rankings.
On the opposite hand, multiple footer backlinks to your website from sites that connected with one another can bring you a Google Penguin penalty.
From a technical point of view, Model the properties of a high-quality link which are as follows:
Authority of domain
- From a High Authority Referring Domain.
- Linking Domain Ranks Well in Google.
- Linking Domain features a lot of Referring Domains.
Relevance of page/site
- In the Same Niche as your site
- Links mostly to content within the same niche.
Uniqueness in terms of website
- Does not link to all of your competitors.
- Links to Informational sources mostly.
Website traffic and visibility
- Has a Big Number of visitors?
- Has a lively Readership. (if it’s a blog)
- Has Good Social Media Exposure.
Other Important Properties
- In-Content Link. (from a blog or content page)
- Few Links on the Linking Page.
- The Site Links only to Relevant Content.
- Non-Commercial Anchor Text Rich.
- Non-Sponsored.
All of the aspects mentioned above fall under the white hat SEO tactics and this suggests it respects Google’s Quality Guidelines.